Source: https://tass.ru/v-strane/11631321
Friday, 18 June 2021 00:00
Expert: creation of a single Arctic brand will help the tourism promotion of the region
Written by НаталиThe creation of a single brand for the Arctic zone of the Russian Federation will increase the tourist attractiveness of the territory on the international market. This opinion was expressed by the head of sales for the Russian domestic market of Coral Travel Larisa Kiseleva.
"One of the national brands offered on international markets, in my opinion, should be the Russian Arctic," she said at the first Russian travel forum "Travel!".
In her opinion, the most promising regions of the Russian Arctic for promotion are the Murmansk Region, Yamalo-Nenets Autonomous Okrug and the Chukotka Autonomous Okrug. A single brand, as Kiselyova noted, will increase the attractiveness of the Arctic for tourists, as well as affect the economic development of all the constituent entities of the Russian Arctic.
First of all, the Arctic brand can be used to promote cultural and educational routes, says Maya Lomidze, Executive Director of the Association of Tour Operators and co-chair of the expert Council on the implementation of the program for the promotion of tourist routes in the field of domestic and inbound tourism at the Federal Agency for Tourism.
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